This summer, on Wednesdays and Thursdays at the Wehrenberg theater in Arnold Missouri, you can bring your kid and watch a kid-themed movie for free. First come, first served, no rainchecks.
What a brilliant idea. Their marketing team hit this nail on the head.
- Moms (and Dads) can give their kids something to do during summer break
- Moms (and Dads) will spend money on snacks
- The theater makes money that otherwise would have never been made by opening the theater at ‘off times’ that they are normally not open
- Families are exposed to the theater’s branding and a positive experience (free for the parents, fun for the kids)
This is the kind of thinking that most marketing people don’t get. Or worse yet, upper management freaks out at the word “free”. Thing is, they’ll be way ahead on this deal by offering these free movies. Good move, Wehrenberg!